Wall Welcome Sign
Wall, South Dakota

Nestled between the South Dakota prairie and pinnacle spires of the Badlands sits Wall. Just minutes away from Badlands National Park and home to the World Famous Wall Drug. This small town is packed with big time entertainment. Visit Wall Drug and experience an attraction unlike any you have ever seen. Free ice water, singing cowboys, jackalopes, and dinosaurs are just a few of the marvels you’ll discover. Stay the night at the campground or a hotel. Filled with shops, restaurants, and family-fun, this is one stop you won’t want to miss on your South Dakota vacation.

Things to Do


510 Main St, Wall, SD 57790
Plan a road trip through South Dakota, and do not forget to stop at Wall Drug, the ultimate South Dakota tourist attraction known around the globe for its American charm and FREE ice water. Read the story of Ted and Dorothy Hustead and learn how they turned a small pharmacy of the Great Depression era into a booming tourist attraction in the “geographical middle of nowhere” with the promise of free ice water and more than 3,000 signs around the world.
www.walldrug.com – 605-279-2175

Places to Stay


201 South Blvd, Wall, SD 57790
Welcome to Americas Best Value Inn Wall, conveniently accessible from I-90 at Exit 109 or 110. Our small town of Wall, South Dakota, is most famous for the Wall Drug Store. Only half a mile away, the Wall Drug Store opened as a small pharmacy during the Depression, but eventually developed into a large roadside tourist attraction. Americas Best Value Inn Wall offers comfortable accommodations, affordable rates, and a friendly 24-hour front desk staff to help you feel at home. Start your day right with our free hot deluxe continental breakfast. Relax by our seasonal outdoor pool. Appreciate the convenience of our guest laundry facility.
www.vantagehotels.com – 605-279-2127

Where to Eat

Coffee and Hamburger - Wall Dining

Looking for a good place to eat? This town is full of delicious treats that will satisfy even the biggest appetites.

our history


The town of Wall was named after the natural barrier that seperates the dry-grasslands and the spires of the badlands. “The Wall” as it is known, streaches for miles across the South Dakota prairie.

Free Ice Water

With his business failing, local shop owner, Ted Hustead, put up signs along the interstate offering free ice water to travelers. The gimmic worked and thousands of people poured into the town. The World Famous Wall Drug Store still provides free ice water to this day.

Top Destination

This small town has grown into a huge tourist destination. During the summer months, Wall attracts nearly 20,000 visitors daily!